Milwaukee wasn’t just battling for shelf space. The real challenge was standing out to both pros and independents across the Pacific Northwest—and making red the color they reached for first.

Make Milwaukee impossible to ignore. That meant going beyond quotas to build relationships, boosting visibility, and creating an in-store experience that felt more like a brand presence than products on a shelf.

Ran point across WA, ID & MT, juggling big-box giants and scrappy independents alike. Trained 25+ employees on product knowledge, won over decision-makers, and made sure every brand showed up sharp, stocked, and unforgettable.

$6.3M in revenue.
80+ new partners across 3 states. Ranked in the top 1% of 2,000+ reps nationwide.