ryobi backdrop.jpg

RYOBI

Powering Spring for Weekend Warriors

  • Problem

    As frost began to melt, shoppers trickled into retailers in search of cordless tools for spring cleanup. But staff were stretched thin, displays were dusty, and customers lacked the confidence to buy.

  • Solution

    Transform retail stores into lime green showrooms. Ryobi Tools were affordable, user-friendly, and battery-powered; they just needed the right in-store support to build trust with shoppers and simple displays that turned browsers into buyers.​

  • Execution

    Trained retail associates, reworked key displays for clarity and impact, and worked with key decision makers to fill high foot traffic areas with pallets of products to help customers choose the right kits with confidence during holiday breaks.

  • Results

    Achieved over 4,000% comp growth in just 30 days. Ranked 1st in division, 1st in territory, and 4th in the Pacific Northwest for lead generation. 

A young man stands with arms crossed in front of a large illuminated RYOBI sign on a concrete wall, wearing dark clothing and jeans, smiling at the camera.
Modern corporate building with the Ryobi logo on a tall sign, surrounded by landscaped lawn and flags, during dusk.