Black Belt Magazine
Helping a Legacy Brand Find It's Ground Game
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Problem
Black Belt Magazine was launching a new Jiu-Jitsu section, but needed content that could cut through the noise, connect with core audiences, and hold its ground in a fast-growing, hype-heavy space.
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Solution
Blend editorial storytelling with SEO-savvy content marketing to spotlight BJJ’s biggest names, stories, and events, all while maintaining trust with long-time readers and newer fans alike.
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Execution
Wrote & optimized long-form content across 3+ digital channels, supported nearly a dozen high profile interviews, and aligned every piece with the brand’s evolving voice and mission.
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Results
A credible launch for Black Belt’s BJJ vertical, driven by content that honored the sport’s roots while giving readers something new worth rolling into.
