Everise had global reach and enterprise clients, but no consistency in how it told its story across industries (or GEOs). Leadership needed strategy. Sales needed tools. Everyone needed a win.

I led the charge on crafting industry-specific decks with a story-driven framework I developed, partnering with Sales, Client Services, and Ops to shape messaging that resonated globally & spoke locally.

From a first-of-its-kind Utilities content library to bespoke investor materials, the work helped unify the voice of the brand and gave teams the ammo to close smarter, faster, and more confidently.

Boosted win rates 22%, fueling $11.7M in revenue, $17M in active deals, and a 78% YoY pipeline surge, while delivering a projected 520+ custom decks a year & aligning 5 teams across a $154M global pipeline.