KALL IT KHAOS

Building a Brand that Sounds like the Future

Problem

How do you stand out in a saturated music scene where most artists rely on trends, generic visuals, and single-shot releases… and build a following without a label, massive budget, or team?
Solution

Craft a brand-first music project grounded in long-form storytelling, immersive sound design, and a clear creative vision — designed not just to release songs, but to build a universe fans want to explore. That’s how.
Execution

Developed a retro-futurist identity and designed all brand visuals, cover art, and promotional content. Built a narrative-driven rollout strategy, handled distribution and marketing solo, and secured press through cold outreach and platform optimization.
Results

300,000+ streams in year one. Featured on Spotify’s “All New Dance” playlist. Supported by industry tastemakers The Only Majed and HATO. Covered in We Rave You, one of electronic music’s top publications. And most importantly, built an engaged, story-driven fanbase from scratch.