PEC Construction

Laying the Groundwork for Growth

  • Problem

    PEC Construction had satisfied clients, but their online presence didn’t reflect the quality of their work. The website lacked clarity, their messaging didn’t resonate with local leads, and they had no real way to convert curious browsers into booked jobs.

  • Solution

    We needed a site that addressed customer pain points, built trust fast, and guided visitors into a clear sales funnel. After digging into the brand voice and ideal client, we built a strategy that blended conversion-focused copy with clean design and SEO basics.

  • Execution

    Created a conversion-optimized homepage, crafted messaging that clarified PEC’s value, and created a lead magnet that addressed real homeowner concerns. Everything was designed to work in sync, from headlines to CTAs, all while laying the foundation for future expansion.

  • Results

    Conversions spiked in 90 days, key local keywords climbed to the top of search rankings in just one month, and the business gained a steady stream of quality leads — without relying on paid ads. PEC now has a digital foundation that works as hard as they do.

Homepage of PEC Construction website featuring a large gray house with a front porch, surrounded by green trees and flowering bushes, with bold white text overlaying the image that says 'We Turn Houses into Homes' and a red button labeled 'Contact Us Today'.

Homepage Copy

Book titled 'The Ultimate Homeowners Guide To Exterior Remodels' featuring a house with a deck and solar panels on the cover.

Lead Generator

““Working with Hunter was a massive help to my company. He was a wealth of knowledge about how to build our company both online and in our local area. He was professional, honest, and straightfoward the entire way. I recommend his services to anyone wanting to grow their brand with peace of mind.””
— Phillip Chascin, Owner of PEC Construction